How Do I Promote My Music Studio?
In my last blog, I talked about how much music teachers could charge on hourly lesson rates for their private music studio.
Now you know where you want to set your studio, how much time you want to dedicate in teaching lessons and how much to charge for each lesson. So now you have almost everything set up for your studio… except, you need students to teach, right? How do you reach out to potential students to sign up to take lessons with you? Today’s focus will be on how to promote your music studio to your community and online.
Here are some tips on how to promote your music studio:
Creating a Website
Building a website will be the most beneficial because it will help you build your brand and help you become known. Social media pages are amazing and can definitely be impactful in marketing your music studio, but having an established website should be your center point of contact. Also, keeping an updated email is important too!
Your social media pages can help you branch out further by reaching out to people, grabbing their attention, visiting your website and then signing up for music lessons. Some good websites you can build are Weebly, SquareSpace, Wix or WordPress and you can build them for free!
Facebook Business Page
Another option you might think about into promoting your music studio is having a Facebook business page. The way you set up your business page is by having your personal Facebook profile, but it’s pretty easy to set up. You can link your website and other social medias! Here’s a link on how to create a business page in your Facebook account. Check out my Facebook page here as an example. 🙂
YouTube Page
As a musician, as a music teacher, it definitely makes sense to have your own YouTube page. Why? Because YouTube is a great source of video blogs or “vlogs”. You could share your performances, music exercises and techniques online. It’s a really great way to advertise your music studio business and reach out to potential music students to sign up for lessons. Also, be sure to link your website and other social media pages on your YouTube account, too. Here’s a helpful page to start a YouTube page.
Photo by Alexander Shatov on Unsplash
Other Social Media Platforms
Twitter is a great social networking site where you can “Tweet” updates and use hashtags as a way to tag other topics and mention other creators of interest. There are a lot of musicians that use Twitter, so it can be a really great to network and connect with other artists and branch out your private music studio.
Instagram is a another great app where you post a photo and create a caption in your post. You can also use hashtags to tag topics and mention other content creators, similar to Twitter. I know a lot of people who use Instagram as a way to market their music business, myself included. You can link your website on these platforms as way to reach people to sign up for lessons on you website!
TikTok is easily one of the most popular social media apps as far as advertising and marketing is concerned, especially in the world of music. According to Business Insider, TikTok has drastically changed the music industry. I personally would recommend creating a TikTok account by, creating music videos as a way to reach out to your audience and have people sign up for your private music lessons! There are lot of content creators that are music teachers that use TikTok as their main site to sign up for music lessons.
In summary, there are a lot of different ways you can market your own private music studio. Having a website is essential and having your own social media pages to connect to your website is also key in promoting your music to do business. Each musician will have their own unique way of creating their content and reaching their audiences, so these are just some suggestions that I find are most helpful in having a successful music studio.
I hope you found this blog, helpful, informative, and useful. Have any questions or feedback? Let me know in the comments below! Thank you for reading my blogs and stay tuned for more tips on building up your own private music studio!
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Photo by Sara Kurfeß on Unsplash
Music Business with Ashley Melendez 
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